Gecina is a residential and office focused real estate investment trust. The company has the third highest asset value among European REITs, largest French SIIC by market cap and second largest publicly traded property company in France.
Almost all of its business comes from France where it dominates the Paris market. Aside from Paris it has traditionally been a large investor in Lyon.
Following the plan of shifting the strategy concerning Gecina's building in Rue Pré-Gaudry in Lyon, Gecina was in a position to optimise their current asset in this building during the change.
There were about 50 unused parking spaces in the building while residents and workers in the neighborhood were having trouble to find a spot to park their vehicle.
To better align with the CSR policy while getting more revenue on the parking, they were in need of a solution to help them optimise their unused parking spaces.
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BePark, the parking operator specialising in helping parking owners generate added value on their underused assets, offered a customised solution to Gecina.
A steady stream of revenue generated from unused parking spaces is sent to Gecina every month, a result of partnering with BePark.
No parking assets are wasted in the building, residents and workers nearby also have a better parking experience.
