Customer story

Gecina

Generating more value for a real estate investment by optimizing underused parking spaces

513 employees
€673bn turnover
9.000 properties
REAL ESTATE

Who is Gecina?

gecina

Gecina is a residential and office company focused on real estate investment trust.

The company has the third-highest asset value among European REITs, the largest French SIIC by market cap and the second-largest publicly traded property company in France.

Almost all of its business comes from France where it dominates the Paris market. 

Aside from Paris, it has traditionally been a large investor in Lyon.

The Challenges

Following the plan of shifting the strategy concerning Gecina's building in Rue Pré-Gaudry in Lyon, Gecina was in a position to optimize their current asset in this building during the change.

There were about 50 unused parking spaces in the building while residents and workers in the neighborhood were having trouble finding a spot to park their vehicles.

To better align with the CSR policy while getting more revenue on the parking, they were in need of a solution to help them optimize their unused parking spaces.

 

The solution

Value: Increase in revenue for parking

BePark, the parking operator specializing in helping parking owners generate added value on their underused assets, offered a customized solution to Gecina.

  • An advanced access technology was installed in the entrance of the parking, which allows residents and workers in the neighborhood to access the parking by simply using their mobile phone
  • BePark takes care of all the operation and commercialization of this parking, making sure to reach people who are in need of parking space nearby and to provide a delightful parking experience for all the parking users
  • A transparent utilization report is sent to Gecina every month indicating the amount of revenue generated in the previous month

 

The results

A steady stream of revenue generated from unused parking spaces is sent to Gecina every month, a result of partnering with BePark.

No parking assets are wasted in the building, residents and workers nearby also have a better parking experience.

You will find below the key figures of this collaboration: 

Key figures

Gecina

0 % occupancy rate of the parking
0 companies are renting the parking spaces for their employees

Save your time for more important things than parking

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BePark Parking Solutions
BePark Parking Solutions