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Optimising unused parking spaces while integrating Delhaize's stores locally

delhaize logo

 

 

Who's Delhaize? 

Delhaize is a leading retail brand belonging to the Ahold Delhaize group. Founded in Belgium in 1878 by Jules Delhaize, the chain is currently active in 11 countries around the world and has a sales network of 3,534 stores to date with approximately 116,000 employees. The company serves millions of customers every day.

 

 

Client: Delhaize, a global food retailer.

Project type: Value

Website: www.delhaize.be

 

Delhaize's challenges:

One of the key elements for the success of a retail store is the availability of nearby parking for it's potential clients. With increasing demographic pressure on parking in cities,  Delhaize was facing recurring squat issue during opening hours.

On the other hand, their car parks were not used at night although they could provide a very good alternative to on-street parking for people in the neighborhood.

Delhaize chose to trust BePark to help them make sense out of that and achieve the following goals:

  • Preventing squatters to park in its car parks during opening hours.
  • Improving its stores image and local integration via parksharing when the stores are closed.
  • Generating more revenue on the unoccupied parking spaces.

I have the same challenges

Delhaize's parking challenges have been solved by BePark
Nice partnership between Delhaize and BePark

BePark's solution:

Thanks to efficient access control, Delhaize car parks became only accessible to registered customers during the night when the stores are closed. Anyone wanting to park at night in its local store's car park could do so in a few minutes after registering on BePark's website and app.

These car parks were then promoted via several marketing channels to make people living nearby aware of the existence of Delhaize stores and the availablity of the car park.  This helped improve Delhaize's local visibility. 

Delhaize is now also able to generate revenue on previously untapped parking resources. 

Find my solution

A win-win parking solution

The results:

Parking issues are resolved and goals are met.

"One of Delhaize’s top priorities is to integrate its stores locally. Sharing our parking lots is one way to achieve this. We are proud to have partnered with BePark to help ease the parking issue in these neighborhoods."

denis-1Denis Knoops, Ex CEO @ Delhaize Belux
 

 

Key figures:

  • 700+
    Neighbours benefited 
  • 13 
    Car parks under management
  • 90%
    Squat reduction
  • 694
    Parking spots in total