Optimising parking operations to improve mobility and maximise revenues

A wonderful serenity has taken possession of my entire soul.

Logo Bouygues Immobilier


Who is Bouygues Immobilier?

Founded in 1956, Bouygues Immobilier, a subsidiary of the Bouygues group, is one of the leading real estate developers in France. With 39 offices in mainland France and 4 international offices, Bouygues Immobilier develops a wide range of projects, from housing, shops and offices to sustainable districts.

As an operator committed to sustainable development and innovation, Bouygues' objective is to respond perfectly to its customers' expectations by making the city mixed, scalable, economical and intelligent.

Client: Bouygues Immobilier

Project Type: Mixed Project - La Madeleine - Sensorium


The challenges

In 2017 Bouygues Immobilier was named winner of a consultation launched by the city of La Madeleine, in the Lille region. This project, which includes 135 housing units, 18,000 sq.m of office space and around 1,000 sq.m of business / services / shops, has raised parking issues such as :

  • Making under-utilised car parks profitable
  • Lack of parking spaces for office users
  • Inefficient parking management
  • In need of additional parking spaces nearby for visitors

I have the same challenges

Challenges which BePark helped to solve
Bepark and Bouygues immobilier

How to solve them?

VALUE: Recurring income for owners through the valuation of places

  • The aim is to make this car park available to the building's offices that are likely to face a shortage of spaces.

SPACES: Additional parking spaces thanks to BePark's parking network

  • In order to help office employees and visitors to find places to access offices or accommodation, BePark was able to quickly find parking spaces nearby.

PLATFORM: Optimal parking management thanks to its technology

  • To optimise the management of its car parks and manage access according to specific rules, BePark has provided its PLATFORM online service, which allows to maximize the mutualisation between users.

Find my solution

A successful partnership

The results of this collaboration

"The parking challenges are complex and important. With BePark we have been able to establish an effective, reactive collaboration that offers an innovative solution, both for developers and communities concerning parking issues."

Carine Raj


   Carine Raj, Director of Major Urban Projects, North West Region at Bouygues Immobilier


Some of the results:
  • 50 places
    to mutualise in an urban area where parking is dense.
  • 100%
    of the shared parking spaces managed by BePark's platform.

Download the case study in PDF